johan ulvenlv is a swedish political online strategist leftprogressive currently working at the swedish trade union confederation between 20112013 he worked for unionen the worlds largest whitecollar trade union most notable he has been responsible for the swedish social democrats socialdemokraterna commitment to advocacy in social media during the election campaigns of 2006 and 2010 he has built and organized the swedish blog network netroots similar to the us equivalent netroots and participated as speaker at netroots nation us and netroots uk also he has been active supporting the opposition in belarus and helping trade unions to organize online in hungary he is the author of the book netroots a progressive blog movement that set the agenda bilda publishers 2010 isbn 9157481199 where also the famous american blogger john aravosis participatesduring the final stages of the swedish election 2010 the swedish netroots organization played a crucial role in raising the social security issue using blogs twitter and facebook a young girls blogpost about her sick mom losing health insurance was widely spread and shifted focus of the election leading swedish internet strategists have claimed that the rightwing alliance lost their majority in the swedish parliament due to this issuein march 2010 the swedish newspaper svd listed johan ulvenlvs blog sbuzz as one of the 10 hottest political blogs in sweden the blogs were not rankedjohan ulvenlv have mapped and analyzed the growth of the swedish political blogosphere 20072012 using data from over 900000 blogposts from almost 3000 different blogs between 2007 and 2012 the report was covered by swedish public service tv in may 2012during the scandinavian airlines crisis november 2012 johan ulvenlv acted as spokesperson for unionen the swedish trade union involved in the negotiations with the airline he also did the online message strategy and used pictures from the actual negotiations posted on twitter to balance the airlines hardline message machine this is the first time a trade union used twitter covering an actual negotiation from the inside the swedish daily newspaper svd described this as a war on twitter between the trade union and the head of corporation sasjohan ulvenlv was the person who organized the social media campaign during the strike for collective bargains at the callcenter focus crs in frnsta early spring 2013 he used google search results in a controversial manner to bring out the persons behind the company that refused to sign the agreement after two months of striking the company was forced to close its office in frnsta the strike and the campaign has been mentioned as a huge success swedish national broadcast svt called the strike one of the most debated strikes in modern swedish history