It is useful to get standard errors with the estimates of the coefficients of the ANOVA model. For the cell means model this is easy. The model says

and hence

The independence makes it easy to compare pairs of cell means also:

and similarly with interesting linear combinations:
When we replace
with the usual regression estimator MSE, of
course, all the
's get replaced by
's.
In the blood coagulation data it is interesting to think about whether
, and perhaps whether
.
confidence intervals for the differences in cell means are:

Both intervals contain zero; inverting these intervals to make hypothesis tests we would not have any evidence to reject the null hypotheses of equality.
There are two things to note about this example: one is nomenclature and the other is a warning.
are called contrasts: they contrast the values of
two different cell means.
As ANOVA and linear models developed, the meaning of the word
contrast has also expanded: nowadays, a contrast is any
linear combination of the cell means
where the
coefficients sum to zero,
.
Equation (1) lets us estimate and test hypotheses about any contrast L.
Sets of contrasts are sometimes used to reparameterize an ANOVA model to make it easier to work with numerically (that is the point of the ``Helmert contrasts'' that you may have read about in the SPLUS Guide to Statistics). In cases like this, the parameters or ``effects'' of the reparametrized model are also contrasts. This is confusing, but that's the way the nomenclature works.
and
was flawed in two ways:
and
distributions above depend on not having looked at the data yet
for their validity. (Nevertheless this is a common exploratory
device. Any results obtained this way would need to be confirmed in
an independent replication of the experiment, however.)

we see from

that it would be quite unusual if A, B and
all had
probability 0.95 (say).